As msystems’ Vice President for Marketing and Business Development, Ira creates new business opportunities for its flash memory technologies for mobile applications. He has a leading role in promoting msystems’ innovative MegaSIM cards and developing the unique industry ecosystem for high density SIM cards, which is one of the hottest issues in the mobile services and content industry.
Previously he worked as business development manager and product marketing manager for Nokia in Israel and was Country Manager for Ericsson, establishing and directing its mobile phone business in Israel.
Ira has served as a consultant on cellular communications and wireless data products and services, and frequently lectures on communications industry trends, consumer implications of new wireless applications and technology marketing. Recently, he was a featured speaker at the global SIM 2006 conference in Prague, Financial Times Mobile Conference in London and at E-Smart 2005 in Sophia Antipolis.
The founder and the former chairman of the Israel Mobile Internet Forum, a forum of leading firms active in the Israeli telecommunications industry, Ira is also a long standing member of the Marketing Committee of the Israel Advertisers’ Association. He is an active participant in the ETSI Smart Card Platform group and on the GSMA’s Associate Member Reference Group and Smart Card Applications Group.
Educated in the U.S., Ira his wife Tamar, and their 5 children, live in Oranit, a village outside of Tel Aviv, with Cosmo, the only dog in Israel with its own cellular account.
Mobile phones around the world are taking on the role of a “PC”
– personal communicator – the task for which the traditional PC
was initially developed. Applications originally restricted to high-end
smartphones and multimedia phones are now becoming more pervasive in mid-tier
feature phones.
With music and video downloads, mobile TV offerings, word processing and
Power Point capabilities, phones have a rapidly increasing need for more
memory so that individuals can be entertained and productive anytime,
anyplace. The mobile phone’s ubiquitous presence in everyday life has
turned it into our friend, our confidant and a personal repository for our
most sensitive data, both personal and professional.
For all of these reasons, mobile phone users... (more)
As msystems’ Vice President for Marketing and Business Development, Ira creates new business opportunities for its flash memory technologies for mobile applications. He has a leading role in promoting msystems’ innovative MegaSIM cards and developing the unique industry ecosystem for high density SIM cards, which is one of the hottest issues in the mobile services and content industry.
Saurabh Verma
Jocelyn Quimbo
Gary Hamilton
Jeff Anders
Vikas Aggarwal 
